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Way to support those who support the troops!

While FODwalking, we find out that:

Because of the military discounts, Bonaventure Discount Golf in Augusta and Gordon Lakes Golf Course on Fort Gordon no longer receive Ping products...Karsten Manufacturing Corp. of Phoenix, Ariz., which has a registered trademark on the Ping brand, discontinued its Bonaventure and Gordon Lakes accounts in August.

In a letter to the shops, Ping said Bonaventure and Gordon Lakes discounted Ping clubs below Ping's "Improved Fitting, Internet Transactions and Price Policy."

So basically, Ping is saying, "No discounts for anyone, anywhere, no matter what." Except I really wonder if they enforce it everywhere, or just on shops that support the troops.

(hat tip: Blackfive)

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Trackback wasn't working this morning, but Ping is now "...formulating a plan that will show its support for active-duty military personnel who buy the company's Ping golf clubs..."

More at http://foreignobjectdamage.blogspot.com/2006/10/ping-golf-gets-blinding-flash-of.html

Yeah, I saw that. They probably should have done that before getting themselves into this state. Of course, the big question is going to be whether their pricing control strategy will cause other retailers to stop carrying their merchandise.

My first speculative guess at seeing this story is that it was some drone scanning through the records, going "Hey, someone sold the club for that price? *smack*" with minimal actual investigation. With even a minimal examination of the situation, any idiot marketroid could see what kind of bad press this would result in, even in the absence of some kind of human decency.

"with minimal actual investigation. With even a minimal examination of the situation"...

how embarrassing it is to have contradicted myself within eight words.

Clearly I meant "no actual investigation" in the first sentence. Or something. Hmm.

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