The Boston Globe shares
The Boston Globe shares the pricing changes at AMC, now that is bought out Loews:
Then there is this comment:
Now explain this one to me. You don't know if your prices are affecting attendance, but when you give people two dollars off admission, the return rate is high (now I'll grant that it may be that it didn't alter attendance, and everybody who used one would have come anyway; not enough information is provided to rule one way or the other). It seems like maybe this is a job for a high-school statistician.
Either way, the theaters need to understand that, in fact, their monopoly on movies is well broken, and $10/person for a movie just doesn't make sense - not when I can wait a few months, get it via Netflix, and watch it on a big screen at home.
AMC Entertainment just eliminated weekend premium pricing at the Loews theaters it recently acquired in Boston and at Liberty Tree Mall, rolling back prices on Friday and Saturday nights to below $10 for the first time in nearly five years.
Then there is this comment:
''Basically, we have no way of knowing whether the price is affecting attendance," said Wanda Whitson, a spokeswoman [for Showcase Cinemas]. ''We have received no complaints about our prices."
...
During July last year, National Amusements gave nearly 1 million customers coupons good for $2 off a movie ticket purchased by early September. Whitson said ''the return rate was exceptionally high."
Now explain this one to me. You don't know if your prices are affecting attendance, but when you give people two dollars off admission, the return rate is high (now I'll grant that it may be that it didn't alter attendance, and everybody who used one would have come anyway; not enough information is provided to rule one way or the other). It seems like maybe this is a job for a high-school statistician.
Either way, the theaters need to understand that, in fact, their monopoly on movies is well broken, and $10/person for a movie just doesn't make sense - not when I can wait a few months, get it via Netflix, and watch it on a big screen at home.
